All of us who teach yoga want our classes to build, but sometimes the venue we work with isn’t effectively promoting our offerings. If we are paying rent for space at a studio or business, then the promotion is all our responsibility. Regardless, consistently marketing our classes in the community is the key to long-term success. It is common for a new time slot to take 6 months or even a year to build a consistent clientele. Marketing to everyone you know about your yoga is not effective, and may even annoy your friends. So before taking any action with marketing and advertising, it’s best to create a basic profile of your best clients. In other words, what do you know about your most consistent students?